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By Rick Nauert PhD Senior News Editor
Reviewed by John M. Grohol, Psy.D. on March 8, 2011


New research suggests that women who base their self-worth on appearance often place their picture online and maintain large networks on online social networking sites.


University at Buffalo researcher Michael A. Stefanone, Ph.D., said the results suggest that females identify more strongly with their image and appearance, and use Facebook as a platform to compete for attention.


“The results suggest persistent differences in the behavior of men and women that result from a cultural focus on female image and appearance,” he says.


The study was co-authored by Derek Lackaff, Ph.D., University of Texas, Austin, and Devan Rosen, Ph.D., University of Hawaii, Manoa.


Its purpose was to investigate variables that explain specific online behavior on social network sites. Among other things, the team looked at the amount of time subjects spent managing profiles, the number of photos they shared, the size of their online networks and how promiscuous they were in terms of “friending” behavior.


Read in Full:

http://psychcentral.com/news/2011/03/08/womans-self-worth-impacts-facebook-behavior/24226.html



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