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By Rick Nauert PhD Senior News Editor
Reviewed by John M. Grohol, Psy.D. on September 21, 2010 

Some would argue that our ability to self-control is on the wane as increasing ranks of obesity and substance abuse permeate our society.

However, a new study in the Journal of Consumer Research says there’s hope — we just need a little help to see self-regulation as fun.

“Self-control failures depend on whether people see activities involving self-control (e.g., eating in moderate quantities) as an obligation to work or an opportunity to have fun,” says University of Miami’s Juliano Laran and Chris Janiszewski, University of Florida, Gainesville.

According to the authors, approximately one in five U.S. citizens over the age of 12 admits to binge drinking at least once per month, and nearly 10 million people suffer from clinical eating disorders. These epidemics make it critical to examine what can be done to encourage people to regulate consumption.

Read in Full:  http://psychcentral.com/news/2010/09/21/new-perspective-improves-self-control/18481.html



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